With more than 50 years as a leader in the mineral business and product sales in more than 70 countries, Zinpro desired refreshed branding to position the company for success and continued growth in the future. After unveiling a new corporate logo, the Z badge, Zinpro leaders sought to extend the new, bold look and feel across all master brands and product lines.
Zinpro engaged us to extend the new brand look and feel and seamlessly modernize the full portfolio of current products while providing flexibility for future expansion. We initiated a strategic process and workshops with stakeholders around the globe to evaluate existing branding and set Zinpro up for success in master brand migration. Using these insights, we developed a clear, consistent hierarchy for a new ID system to anchor brand migration.
