Refreshing an Established Program

Now Solutions by Bayer

Giving New Life to an Old Program with Strategic Creative

Situation

Bayer Environmental Science sought to increase awareness, engagement and sales of its annual savings program NOW Solutions among two target audiences: lawn care operators and golf course superintendents.

Solution

To achieve the goals, we executed a robust media plan that featured updated NOW Solutions creative tailored to the two target audiences. The media plan included delivering sponsored content and promoting program details via programmatic display, endemic print and digital.

Results

262%

Increased Site Traffic

25%

Product Sales Increase

Increased site traffic 262% over prior year
Achieved 25% product sales increase over prior year

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