---
title: Biodiesel Communications
description: Learn how Illinois Soybean Association drove biodiesel awareness through ads & events, with an increase in landing page visits & positive farmer feedback.
image: https://www.rkconnect.com/hubfs/social-suggested-images/Work_ILS_Social_1200x628%20(1)-1-1.png
---

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#### Micro-influencers skyrocket sustainability awareness for Indiana agriculture

The Indiana Soybean Alliance and Indiana Corn Marketing Council boosted awareness about sustainable farming among young consumers by leveraging micro-influencers.

- Achieved more than 5.75 million impressions
- Drove 10,238 site visits and a 9.48% Average Engagement Rate
- Fostered strong audience interaction, amplifying the sustainable farming message

# Biodiesel Communications

##### Biodiesel Communications

Helping farmers fuel their bottom line through biodiesel education and awareness

 

## Situation

From economic to environmental benefits, it just makes “cents” for farmers to adopt the use of biodiesel into their daily lives. Yet preconceived notions or misconceptions about today’s biodiesel quality and equipment integration can often cloud farmers’ perceptions of its benefits and, in some cases, prevent them from using it all together. The Illinois Soybean Association (ISA) recognized this obstacle for biodiesel adoption and sought to flip the script on biodiesel misconceptions to change farmers’ perceptions.

![ILS_Biodiesel_OOH](https://www.rkconnect.com/hs-fs/hubfs/ILS_Biodiesel_OOH.jpg?width=520&height=241&name=ILS_Biodiesel_OOH.jpg)

![ILS_Biodiesel_Digital](https://www.rkconnect.com/hs-fs/hubfs/ILS_Biodiesel_Digital.jpg?width=521&height=338&name=ILS_Biodiesel_Digital.jpg)

## Solution

Our goal was to drive awareness of biodiesel benefits and increase use among the 43,000 Illinois soybean farmers. We achieved this through a mix of digital, print, radio and out of home advertising that touted “myth busting” messages that set the record straight about common biodiesel misconceptions. For digital executions, farmers were directed to ISA’s website for more information and resources on biodiesel production and use. In person events expanded on the “myth busting” theme and created opportunities for farmers to learn more about biodiesel from ISA staff members and receive answers to their questions about biodiesel.

## Results

![ILS_Biodiesel_Brochure](https://www.rkconnect.com/hs-fs/hubfs/ILS_Biodiesel_Brochure.jpg?width=136&height=305&name=ILS_Biodiesel_Brochure.jpg)

 

### 8 M

More Than 8 Million Impressions

### 488%

Increase in Unique Visits to the Landing Page

- More than 8 million impressions
- 488% increase in unique visits to the landing page over the previous year
- Positive feedback from farmers about heightened credibility of biodiesel quality claims due to the investment in YouTube pre-roll ads

## Unlock Marketing Success

To achieve your business goals, you need a clear direction and strategic alignment. But figuring out where to begin can be daunting.

**Download the free Discovery Map so you can pinpoint marketing objectives and gain invaluable insights.**

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