OUR WORK
We help brands reach new heights
Choose A Category
Leveraging The Power Of Micro-Influencers
Indiana Soybean Alliance
- Achieved more than 5.75 million impressions
- Drove 10,238 site visits and a 9.48% Average Engagement Rate
- Fostered strong audience interaction, amplifying the sustainable farming message list
Bayer Digital Media Strategy
Bayer
- Digital media garnered new engagement from key internal constituents and became a strategic priority for the client
- Feedback from Bayer showed our integration of new digital work with their own internal efforts was a triumph
Biodiesel Communications
Illinois Soybean Association
- More than 8 million impressions
- 488% increase in unique visits to the landing page
- Positive feedback from farmers about heightened credibility of biodiesel quality
Category Expansion
PoreShield
- Drove nearly 32,500 new users to the site from launch in May 2020 through September 2022 using paid search and paid social, which accounted for 84%
of all new user traffic - Achieved target goal conversion in 14.6% of all user sessions, including case study downloads, supplier sites visits, contact form completions or video views
- As of September 2022, 77 bridges in Indiana were protected with PoreShield™, and across the U.S. applications are underway on bridges, highways, fleet maintenance facilities and livestock farms
- In July 2023, Crafco Inc. announced its acquisition of PoreShield™, satisfying ISA’s largest KPI for this product
Engaging Industry Influencers
Illinois Soybean Association
- 69% were very familiar with Illinois soybean farmers’ sustainable production practices after attending the event, compared to 32% in the pre-event survey
- 63% were very interested in partnering with organizations like ISA that share their commitment to sustainability and reducing environmental impact
- 94% would recommend the Gather Around the Table event to a colleague or friend who had a role in sustainability
Increasing Awareness in an Unfamiliar Category
CNH Industrial Reman
- Exceeded earned media coverage goals by more than 300%
- 34 pickups resulted from 4 press release distributions without the use and cost of newswire distribution: 16 agriculture and 18 construction
- CNH Industrial Reman received earned media coverage from 22 different media outlets, including an interview and article write up from Farm Progress
Omni-Channel Campaign
Bayer Delaro
- The omni-channel plan achieved 19% Year Over Year sales growth for the Bayer corn and soy fungicide category, exceeding growth goals of 11%
- Reached a new premium target without cannibalizing other Bayer fungicides
Crisis Messaging
FS Growmark
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Achieved .46% click thru rate, surpassing prior year benchmark of .40%
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Engaged audience for more than 2 minutes
- Championed throughout all internal company communications and used as the theme for the annual company meeting
Increasing Sales and SKU Penetration
Central Garden and Pet
- Exceeded sales goal by 20%
- Average monthly sales change in pilot stores was 40% YOY compared to 25% in control stores
- Increased units sold 31% monthly on average, compared to 15.5% in control stores
Content Marketing
FS Growmark
- Optimized site visits to better measure engagement beyond the click using pixels, which better reflected actions taken on the website
- 24% of all site traffic over the last 12 months of the campaign came directly from digital campaigns
Brand Extension
Zinpro
- Unanimous approval from executive leadership
- Global rollout of the new brand architecture and ID system across all products
and lines - Brand strategy framework for more than 50 products and programs
- New brand logos and colors for an additional 46 products
Event Activation
Bayer Women in Golf
- Positioned Bayer as a thought leader in diversity and inclusion
- Achieved attendance goal for golf and turf professionals from the U.S., Canada and Puerto Rico
- Secured more than 1.1 million impressions and more than 2,000+ clicks in less than 5 weeks, surpassing registration goals by 140%
- Garnered 5/5 overall satisfaction with the event, as rated by attendees
Refreshing an Established Program
Bayer
- Increased site traffic 262% over prior year
- Achieved 25% product sales increase over prior year
Researching Growth Opportunities
CNH Reman
- Uncovered valuable insights including the primary need for end user educational content about the process of remanufacturing and related misconceptions
- Developed strategies and tactics for communicating cost comparisons in a fast and effective manner
- Generated a comprehensive communication plan and messaging strategies for dealers and end users to increase awareness, consideration and trial of CNH Reman products
Positioning A New Brand
Bayer Delaro Complete
- Sales of Delaro Complete driven by media increased by 2.4 times which accounted for around 80% of Delaro’s growth in MY21
- $25MM in additional sales in first year post campaign launch
- 100% of the Delaro Complete inventory sold out in the first year post product launch