INSIGHTS FROM THE TRADE SHOW FLOOR
Trade Show Talks
We harvested thoughts and insights from your customers from the trade show floor. Hear why they choose to attend trade shows, what you can do to grab their attention and the impact of ag influencers on their purchase decisions. We also talked about the trends they’re observing in the industry as well as areas of opportunity.
We put together some short videos highlighting those conversations below.
At the show
We talked to farmers on the floor of the National Farm Machinery Show and Commodity Classic to learn what draws them to the shows each year. Hear what they have to say.
Best of show
Whether it's seeing the latest technology or making new connections, farmers come to the show to learn. Learn what is most important to them.
The role of ag influencers
Have you heard of Chet Larson or Brian Brown? Your customers have. We asked farmers what impact ag influencers have on their decision making.
Research
What kind of research do farmers do before making a purchase decision? And where do they go for that information? We were curious so we asked them.
Buying decisions
How much of their minds are made up before talking with a sales person when farmers consider a purchase for their farm? Watch to hear their answer.
Ag retail
What is one thing farmers want their ag retailers to solve for them? Farmers share their thoughts.
Opportunities in ag
Agriculture is constantly changing. What opportunities do farmers see for the industry? Hear what they had to say.
Advancements in agriculture
With so much change, what advancements have farmers embraced and incorporated into their operations?
Challenges for ag
Farmers share their view on the biggest challenge the agriculture industry is facing right now.
Consumers and ag
Farmers are passionate about their work. Here's what they want consumers to know about agriculture.
THE SHOW IS OVER. NOW WHAT?
Planning for next year's show begins when this year's show ends -- the power is in the follow up. Check out our guide on the six steps to take when you get back from a trade show to make the most of your investment.