A new website developed by R+K, www.FSnutrientmanagement.com, is helping FS better connect with their customers on the benefits of nutrient management.
Proper nutrient management plays an important role in farmers achieving their yield goals. As consumer concerns about nutrient run-off in watersheds and environmental regulations increase, more farmers are seeking a trusted advisor to help them develop nutrient management plans that maximize nutrient utilization for higher yields and at the same time minimize environmental impact.
FS, the highly respected agriculture and energy retailer and part of GROWMARK, Inc., has been instrumental in leading the development of best practices and nutrient management programs in collaboration with government and local agricultural agencies. FS saw their nutrient management experience as an opportunity to continue expanding their agronomy consulting services. For the initiative to be successful, FS knew it required a web solution to serve as a resource for the FS retailer and their customers.
FS turned to R+K because of its knowledge of the FS brand, experience developing other FS websites including the new fssystem.com, and digital expertise with B2B customer-facing websites.
“R+K has been a long-term strategic partner with FS and GROWMARK. Collaborating closely with FS, we led the creation of this website and its valuable nutrient management content. The work captures the essence of the FS brand to deliver forward-thinking solutions,” said R+K Senior Account Supervisor Laura Findling, who managed the project.
The website launched in June. It features extensive content on the benefits of nutrient management, best practices, resources and the nutrient management program N-Watch. In addition, video content includes insights from highly regarded nutrient management experts including Dr. Howard Brown, Director of Nutrient Management and Environmental Stewardship at GROWMARK. “Initial reaction to the site from our client has been very positive. We are looking forward to the next step – supporting this new website through a content-driven communications plan,” said Findling.
“We have been very pleased with the feedback from our FS partners and customers on our nutrient management website. Rhea + Kaiser’s lead on the overall development of the site, including design and content, align strategically with our commitment to our customers, keeping them at the forefront of this increasingly important issue,” said Bev Long, GROWMARK Marketing Communications Manager, Agronomy.
This website is the latest example of R+K’s industry-leading strategic and digital capabilities. Learn more about Rhea + Kaiser, its capabilities, staff, award-winning work, industry insights and career opportunities today.