Insights into the unique mindsets and marketing opportunities for ag brands
Today, five generations are active on the farm – Matures, Baby Boomers, GenXers, Millennials and GenZers. Across these generations, we see similarities in their passion for agriculture, instinct and ingenuity that go into raising crops or livestock. We also see dramatic attitudinal and behavioral differences. Ag brands should leverage these for targeted messaging and channel selection to gain better engagement and a competitive advantage.
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Sources:
Personal observations and experiences growing up on a farm and combined 50 years of working with farmers by Diane Martin and Jeff Walter.
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