As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content that is both captivating and informative. We’ve noted the changing information landscape, the challenges farmers face within that landscape, and how those challenges affect their purchasing decisions. As this landscape continues to evolve, so too does the content. To make it more effective and optimize the quality, we have found ways to creatively repurpose content. By boosting the SEO of stronger, more relevant content and securing the messaging strategies, repurposed content reinforces you as an authority in the subject and provides for new perspectives through more varied audiences.